It was a full-scale build of an online platform that turned Pilates instructor training into a game-changing digital experience. From crafting the brand’s personality to developing a seamless customer journey, I was hands-on with every detail to make sure Spicy Pilates delivered on its promise to be fun, accessible, and unforgettable.

Building the Platform

Creating an online course is no small feat, but I was up for the challenge. Using Kajabi as the foundation, we built the Spicy Pilates course platform from scratch, designing an intuitive, user-friendly experience for trainees. Every module, video, and resource was thoughtfully structured to guide students through the process of becoming certified instructors.

But it didn’t stop there - I wanted the platform to work smarter, not harder. By integrating Kajabi with HubSpot using Zapier, I automated workflows that streamlined everything from lead nurturing to onboarding. The result? A seamless system where leads were tracked, emails were triggered at the right moments, and every student felt supported from their first click to their final certification.

The Tech Behind the Magic

Here’s how I brought it all together:

• Kajabi: Created and organised the course content, ensuring a clean and engaging user experience.

• HubSpot Integration: Connected Kajabi with HubSpot to track leads, automate communications, and create a clear pipeline from interest to enrollment.

• Zapier Automations: Set up custom workflows to handle everything from email sequences to course access, minimising manual tasks and maximising efficiency.

• Customer Journey: Designed an automated onboarding process that welcomed new students with personalised messages and step-by-step guidance, making the experience as engaging as it was effective.

Affiliate Magic

Building the Spicy Pilates affiliate program was all about creating a win-win partnership. We designed a program that empowered the affiliates, mainly influencers, fitness enthusiasts, and current students, to promote the course authentically while earning a commission for every sign-up they brought in. Using Kajabi's affiliate tools, we set up a streamlined system that tracked referrals, provided personalised discount codes, and delivered real-time performance updates. To keep affiliates engaged, we created a resource hub packed with ready-to-use graphics, templates, and tips for promoting the course effectively. The program not only expanded the reach but also turned the brands biggest advocates into powerful brand ambassadors, driving sign-ups through organic, trusted recommendations.

Once the platform was ready, it was all about building momentum. We combined a strategic mix of Meta ads, influencer collaborations, and email campaigns to drive interest and sign-ups. Every detail, from the cheeky copy to the polished visuals, was designed to reflect the bold personality of Spicy Pilates while delivering real value to future instructors.

What We Learned

Building Spicy Pilates was a deep dive into the world of tech integration and automation. We learned how to bring together multiple tools like Kajabi, HubSpot, and Zapier to create a system that didn’t just function, it excelled. It reinforced my belief that the customer experience starts long before they even log in and that the right mix of creativity and tech can turn a good course into an exceptional one.

Spicy Pilates wasn’t just about creating a course, it was about designing an end-to-end experience that worked seamlessly, from sign-up to certification, and left students feeling empowered and excited for their future.