Artisan Wines came to Sunday Marketing looking for more than just ads.
They wanted clarity. They wanted confidence. And they wanted to actually understand what was happening behind the numbers.The goal wasn’t simply to drive traffic. It was to learn from it.To see how people were moving through the funnel, where things were flowing, where they were stalling, and what that meant for the next move.

The Brief

The focus from day one was on building a paid media strategy that could grow with the business, not one that rushed to conclusions.

That meant:

• Clean campaign structure

• Thoughtful tracking foundations

• Space for the data to breathe

• And decisions driven by behaviour, not assumptions

What Was Delivered

Sunday Marketing supported Artisan Wines across:

• A full Meta advertising strategy built from scratch

• A custom UTM tracking structure for deeper GA4 insights

• Clear separation of add-to-cart data from top-of-funnel traffic

• Early performance analysis at the 12–14 day mark to capture meaningful trends

• A detailed optimisation roadmap built from real user behaviour

Everything was designed to make the data not just available, but useful.

The Approach

Watch first. Optimise second.

High-intent traffic tells a story, but only if it’s given the chance.
Metrics need time to surface.
Strategy becomes stronger when observation leads the way.

Rather than forcing quick changes, Sunday Marketing allowed the campaign to unfold, learned from it, then shaped the next move with purpose.

The Insight

The early campaign phase revealed strong engagement and healthy traffic growth, alongside clear signals around where conversions were encountering friction.

Those insights shaped the next phase of optimisation through:

• Stronger brand alignment

• Creating a clear purchase with with UX design

• Deeper analytics access and funnel visibility

The result was a performance strategy built on understanding, not guesswork.